Generate visibility & sales to your target audience
Françoise Pourqué,
Retail Marketing Manager
"Lenovo was the first advertiser to communicate via the CARS Display platform. We targeted exclusive segments and optimized the campaign in real time to improve sales performance. The results of this test are very satisfying.
Targeting
Product-specific data
IDEAPAD
- Laptop prospective users
- "Technophile" buyers,
- “Environmentally responsible thirty-somethings” personae...
Legion
- "IT gaming" prospective users & buyers
- Intentionalists & buyers " Video Games Gaming
Activation
Cdiscount Co-branded Formats
- CARS Display & Video platform
- ON and OFF SITE diffusion
- Redirection Cdiscount product sheet
Measurement
Targets exceeded!
+19%
Visibility rate ON SITE
+9%
OFF SITE visibility rate
/1,5
CPM
