Case study Mattel - Cdiscount Advertising

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Mattel Case Studyaurelien.meunier@nooga.fr2021-11-29T22:03:15+01:00

Boost e-retail sales on Cdiscount

Mattel-temoignagne

Maïana DARMENDRAIL
Digital Marketing & eRetail Manager

"We've been working with retail media at Cdiscount for over three years now. When you are looking for performance, the shopper data is the most qualitative on the market. Combined with the daily optimization work, we have obtained a ROAS 6x higher with Cdiscount than with traditional campaigns.
In 2021, we would like to know our Cdiscount customers better with tactical surveys to refine our targeting and boost our performance even more.

Targeting

Product centric

Fisher-Price_logo_small

Prospective users under cat' 0-6 months
Visitors to product pages
Users searching for the top 20 products in the early years’ category

Prospective user under cat' 6-18 months
Non-buyer product page visitors
Users searching for Top 20 competing products

Activation

Search & display

Mattel-laptop-1

Mattel-laptop-2

Measurement

Targets exceeded!

X6

ROAS on investments using shopper data

4 to 10

ROAS on display & search investments made

Discover Retail Media's customer cases

Generate traffic and sales

Gaining market share in the "small appliances" vertical

Back to Retail Media