Retail Play Solutions
Dedicated to brands: Banking, Insurance, Tourism, Telco, Retail ...
A simple issue
Activate Cdiscount's e-retail data to increase your brand awareness and generate on and off-line traffic.
Our Retail Play offer
THE GOLDEN SENIORS
These 55+ year olds live in houses with gardens, have grandchildren and are true epicures! They have a large shopping basket for top-of-the-range products and over-consume in the categories of decoration, high tech, home equipment and spirits. They also spend lavishly on their grandchildren!
FUTURE PARENTS
Suburbanites, executives aged 30-40 living in apartments. Consumption centred on baby's life.... They favour considered purchases and are regular customers. In the spotlight: Childcare, toys, home equipment
TECHNOPHILE GAMERS
Addicted to social networks and new technologies, they are between 20 and 30 years old, urban and have a hybrid consumption: High Tech, Telephony, but also Gaming! They take advantage of their young adult purchasing power!
THE THIRTY-SOMETHING BOBO
Urban thirty-somethings with high social status who prefer soft mobility. They like to consume locally and responsibly. Often first-time buyers, they are rather compulsive purchasers who like to indulge themselves (fashion, decoration, high tech) and prefer quality products.
THE TRAVELERS
They are nomadic, have high social status and live in large cities. They spend a large part of their income on travel (France, Europe, or long distance). They go away whenever they can (weekends and holidays), usually with friends. They are technophiles and on the lookout for special offers.
MADE IN FRANCE
Aged between 25 and 45, they are bobos in their thirties, single or with a family. They prefer products made in France whatever their consumption: home equipment, beauty, food. They make it a point of honour to consume locally!
THE DIGITAL MUM
Working women aged 25-49, ultra-connected and urban, with little free time, mums 2.0 combine online and offline shopping for the home. They prefer practical products and brands with a strong reputation, a guarantee of trust. In the spotlight: childcare, beauty and well-being.
Create custom data segments
Data 1st party - Precision Marketing
18 M activatable profiles
1,500 segmentation criteria
- Intentionists and buyers
- Socio-demo
- Lifestyles
- Life moments
- Purchasing behaviours
Modeling data ON DEMAND
Generate traffic online and at points of sale
Generate traffic online and at points of sale
Activate our drive to web/store solutions with a target of intentional shoppers in your catchment areas for your retail highlights!
Made to measure!
Create your co-branded Cdiscount private sales to boost your sales.
