After the launch of a retail search tool in February, Cdiscount Advertising is enhancing its retail media platform CARS (Cdiscount Advertising Retail Solution) with a new tool developed in-house to activate display (DCO possible) and video formats on Cdiscount inventory and in open web with targeting on exclusive data.

This proprietary technology solution is designed to support the growth of the retail media market (+30.8% of advertising investments on retail websites and apps in France in 2019*) and enrich the retail media activation offer on Cdiscount.

Available in self-service, this new advertising activation tool allows advertisers and their agencies to access Cdiscount's exclusive inventories and to activate the data of France's^leading e-retailer throughout the conversion tunnel in order to communicate with interested prospects, generate purchase intentions and develop sales.

With more than 400 combinable and activable data segments (socio-demographic, intentional, transactional and persona), CARS Display allows to target clearly identified prospects or customers and to redirect them to the brand's website or directly to Cdiscount's product sheets with real-time analysis of sales performance (ROAS: Return On Advertising Spend).

Built in-house by a team of developers in close connection with the business needs and a team of customer partners, this tool relies on two technological partners: AppNexus by Xandr (purchasing) and Mediarithmics (data processing). It is intended to be agnostic and will soon welcome other retail players.

Our self-service display & video shopping platform won the silver award in the "Best Retail Innovation of the Year" category at the E-commerce 2020 Awards! Cdiscount Advertising presented the Lenovo case to win this award, which recognizes innovation in the retail sector every year!

Christophe BLOT, Director of Cdiscount Advertising (formerly relevanC Advertising) After having developed a tool for referencing sponsored products on Cdiscount, which is already used by several hundred partners, we are now adding to the functionalities of our Retail Media platform with a self-service tool for purchasing display and video formats on the entire web with the exclusive use of data from the^leading French e-tailer. This activation solution covers all the criteria of virtuous and responsible advertising: performance, transparency and ease of use. In this uncertain period of economic recovery, we are convinced of the need to offer advertisers tools covering the entire conversion tunnel, from creating desirability for a brand or product to generating a fast and powerful business ROI.

Jean-Baptiste Rouet, Chief Programmatic Officer PUBLICIS MEDIA This new programmatic buying platform allows us, as an agency, to better respond to the needs of our clients who want to optimise their sales on Cdiscount, but also, more simply, to allow brands to activate campaigns on the e-retailer's transactional data. Lenovo was the first advertiser to launch its campaign via the CARS Display platform, for the Ideapad and Legion products. The objective of the campaign is to increase sales performance on Cdiscount via Display campaigns on Cdiscount and on external premium inventory. We targeted exclusive data clusters to meet the recruitment objectives set with the brand: technophiles, gamers, intentional and laptop buyers, and personas. The first results of the campaign are very satisfying, and our media traders were able to easily get to grips with this new tool, thanks to the support of the Cdiscount Advertising teams. »

Want to know more about this new offer?
Contact Julien Dutilleul, Director of the Retail Media Division:
Julien.Dutilleul@cdiscount.com