Considered by many marketing experts as the next revolution in retail media, live shopping is developing at a rapid pace. This concept is generating spectacular results in terms of sales, as is the case in the Chinese and American markets. Content that is embodied, often without artifice, disarmingly simple and yet generates sales in often unexpected proportions. The phenomenon is developing in Europe and particularly in France... gradually becoming a "must have".

For several months now, the "live shopping" trend has been booming. Boosted by the confinements limiting access to physical points of sale, this digitalized "teleshopping" allows brands and retailers to call on experts who conduct live product demonstrations while answering Internet users' questions in real time. This new trend is driven by the health crisis, which is prompting retailers to rethink their sales methods and accelerate their digitalization.

With more than 120 lives, Cdiscount Advertising is a major player in live shopping.

Check out the video replays and our upcoming Lives on the page Cdiscount Live Shopping!

Read Emmanuelle Besson's testimony on Tefal's live shopping.