For decades, the development of brands was based on media expertise. Today, the evolution of marketing technologies, giving access to better customer knowledge and optimised advertising efficiency, have allowed the emergence of "Retail media".
Throughout the world, and particularly in France, e-commerce sites have become essential partners for suppliers wishing to optimise their sales but also to develop their brand image.
On September 9th, we invite you to discover the innovations and visions of those who contribute to making the customer journey on the Internet a loyalty-building experience and who participate in the development of brands in a commercial environment...
Innovation will be at the heart of the programme we are proposing.
This is done by deciphering new trends in the areas of :
- Technological innovation
- Marketing innovation
- Innovation in consumer habits
8:30 Welcome coffee ☕
As one of Europe's leading e-commerce platforms, CDiscount is at the forefront of detecting market trends both in terms of consumer expectations and the technologies that will improve their experience. And this, while ensuring the best visibility for the brands and partners of its marketplace. We will discover how Cdiscount participates in the various changes taking place in the Retail Media market with the intervention of Emmanuel Grenier, CEO of CDiscount
Retail activity is an inexhaustible source of information for advertising players. Indeed, customer knowledge via the proprietary data (also called "First Party Data") of brands, but also of the media and merchant sites, constitutes an unprecedented potential for refining communication strategies, particularly those designed by media agencies. Retail expertise within agencies is in full development and constitutes an asset not to be neglected by advertisers and all e-commerce players, as Gauthier Picquet, COO of the Publicis Group and CEO of Publicis Media, explained to us
Relationships between suppliers and retailers can be described as antagonistic... And yet... The advent of technologies allowing the cross-referencing of customer information and other commercial data constitute a potential considerable paradigm shift to ensure the business development of both parties... How?... We invite you to discover this via the exchanges between Guillaume Chaigneau, Deputy Country Manager of Xiaomi and Nicolas Camia, Director of Technical Offers at Cdiscount.
Search is the main lever for the development of a merchant's activity. Retail search, which consists of using the search engine of a merchant site, has seen its turnover double in two years and is now ahead of social, video, audio and traditional search in terms of investment progress...
Developing brand awareness while optimising marketing performance by using only search (traditional or retail) is now a profitable marketing strategy, particularly via the "platformisation" of access to audiences, as Cdiscount now offers. Testimony of Alexandre EUSTACHE, Acquisition & Conversion manager Electrolux, Jean MANUEL Retail Media Manager and Anne PERNET, Head of Trade Marketing Digital, Whirpool
Considered by many marketing experts as the next revolution in retail media, live shopping is developing at a rapid pace. This concept is generating spectacular results in terms of sales, as is the case in the Chinese and American markets. Embodied content, often without artifice, of disarming simplicity and yet generating turnover in often unexpected proportions. We will see with Emmanuelle BESSON, Head of e-business activation, Antoine LECLERCQ, CEO Caast.TV and Etienne BLANCHET how the phenomenon is developing in Europe and particularly in France... Gradually becoming a "must have".
Retail Media; the art of producing content (text, audio or video) around products distributed on a retail site, has developed enormously in recent years. It offers opportunities to enhance the value of brands on the sites that distribute them. With the advent of new marketing techniques for optimising sales such as affiliation, data sharing or search video, the "field of possibilities" has been considerably extended to make retail media an essential channel for optimising sales. Christophe Blot, Director of the Cdiscount Advertising Brand, will explain the new opportunities available to brands