These 55+ year olds live in houses with gardens, have grandchildren and are true epicures! They have a large shopping basket for top-of-the-range products and over-consume in the categories of decoration, high tech, home equipment and spirits. They also spend lavishly on their grandchildren!
Suburbanites, executives aged 30-40 living in apartments. Consumption centred on baby's life.... They favour considered purchases and are regular customers. In the spotlight: Childcare, toys, home equipment
Addicted to social networks and new technologies, they are between 20 and 30 years old, urban and have a hybrid consumption: High Tech, Telephony, but also Gaming! They take advantage of their young adult purchasing power!
Urban thirty-somethings with high social status who prefer soft mobility. They like to consume locally and responsibly. Often first-time buyers, they are rather compulsive purchasers who like to indulge themselves (fashion, decoration, high tech) and prefer quality products.
They are nomadic, have high social status and live in large cities. They spend a large part of their income on travel (France, Europe, or long distance). They go away whenever they can (weekends and holidays), usually with friends. They are technophiles and on the lookout for special offers.
Aged between 25 and 45, they are bobos in their thirties, single or with a family. They prefer products made in France whatever their consumption: home equipment, beauty, food. They make it a point of honour to consume locally!
Working women aged 25-49, ultra-connected and urban, with little free time, mums 2.0 combine online and offline shopping for the home. They prefer practical products and brands with a strong reputation, a guarantee of trust. In the spotlight: childcare, beauty and well-being.